Contact Center Transformation Featured Article
Advantly Improves Lead Data Management by Integrating Insightly CRM
December 23, 2013
By Rajani Baburajan, TMCnet Contributor
Advantly is a provider of advertising solutions that delivers exclusive industry leads using a number of online advertising strategies.
The company uses target advertising on search engines, social networks, mobile networks, video portals and other targeted ad networks to send leads to company’s landing pages.
To further help clients manage the lead data, Advantly has integrated with Insightly customer relationship management (CRM) for small businesses.
A recent Harvard Business Review says firms that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that waited 24 hours or longer.
Quoting these findings, Candis Hidalgo of Advantly says in her blog that the leads in the world are worth nothing to your business if you don’t follow up with them effectively.
The collaboration between Advantly and Insightly enables Advantly clients to seamlessly manage their lead data within their Insightly account, Advantly said. With this integration, lead data obtained from Advantly is automatically sent to client’s Insightly account for seamless lead follow-up.
“By continually integrating with leading CRM companies in recent months, we have been able to simplify the lead-nurturing process for our clients by saving them the time and hassle of manually entering leads,” said Misty Lackie, CEO of Advantly.
“By integrating with Insightly, a company whose user base has tripled in the past year, we are taking another step towards helping as many of our clients as possible increase their bottom line,” Lackie added.
Edited by Cassandra Tucker
Learn More About Our Contact Center
Featured White Papers
- Delivering Optimized Experiences To Today's Customers
- Beyond IVR: Leveraging Speech and Natural Language in Multichannel Communication
- IVR Virtualization: Transforming the Value of IVR
- Customer Care in a Mobile World: Customer Care in a Mobile World: Considerations for a Mobile Care Strategy whitepaper from Septembe...
Featured Case Studies
Featured Data Sheets
- Contact Center Transformation Solutions
- West Interactive's Contact Center Core
- West Social Engagement Solution
- West's Mobile Solutions
- West's Alerts and Notifications
- Hosted Contact Center
- Cloud-Based IVR
- On-Premise IVR
- Mobile Solutions
- Social Media Solutions
- Enterprise Feedback Management